| The ability to innovate is what keeps your products at the
top of its field. The faster and better you innovate, the
more likely you are to remain in the lead and to set the new
rules that others will have to follow. But the innovation
game is changing dramatically.
The only way organizations can break out of the pack is
to open up and invest into every aspect of product design.
This will to create products that better meet the needs
of prospective customers, revolutionize business models
and practices, and build fanatically loyal customers.
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