The ability to innovate is what keeps your products at the top of its field. The faster and better you innovate, the more likely you are to remain in the lead and to set the new rules that others will have to follow. But the innovation game is changing dramatically.
The only way organizations can break out of the pack is to open up and invest into every aspect of product design. This will to create products that better meet the needs of prospective customers, revolutionize business models and practices, and build fanatically loyal customers.
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